Start the Chaos Start the Chaos

WE MAKE
BRANDS
INTO
OBSESSIONS

Most Brands
Look the Same!
That’s Expensive

We’re a strategy + creative studio for brands that refuse to look like everyone else.(no fluff)

Half of our brain is a strategist. The other half is a kid with a yellow marker. We let them argue. The work is what survives.

Eight Years of Refusing
Boring Answers

2018 - 2026 MADNCRAZY  WORKS

Started in 2018 with too many opinions, and very little tolerance for forgettable work. Eight years later, both problems still exist.

Start the Chaos Start the Chaos

BPCL
IMC Campaign

LIC Mutual Fund
Brand Identity

SVKM Schools
Integrated Marketing

SVKM Hospitals
Brand Identity

Camlin Kokuyo
Brand Campaign

Sony Pictures
Employee Connect

Fire Combat 360
Celebrating Fire Heroes

SBI Yono
Brand Launch

MSC
Experiential Showcase

BPCL Guddu Bhaiya
Integrated Marketing

IEW Dance to Decarbonize
Marketing Innovation

NMIMS
Integrated Digital Campaign

Lotus Developers
Vaastu Compliant Brand

Bonheur
Brand Identity

Brijbasi
Brand Repositioning

Urbane
Integrated Marketing

SERVICES
MINUS
THE
JARGON

Brand Identity

Naming, positioning, narrative, tonality. Bingo!

Creative & Campaigns

Giving your brand a POV.

Digital Experiences

For audiences to visit, stay and enjoy them.

IP Curation

Signature ideas, concepts and assets and that become brands over time.

Films

For a shot in the head!

Experiential Events

Designed to stay with people long after the lights go out.

Merchandizing

Owner’s pride!

Public Relations

Headlines – No Narrative - Yes
Force fits – No Reputation - Yes
Random – No Strategic - Yes

Media Amplification

Who to? What to? When to? Where to? How to? Bullseye!

Nobody wakes up wanting “integrated solutions.”
They want things to finally work.

Well, MadNCrazy works.

Start the Chaos Start the Chaos

Same structure each time: Mess → Insight → Shift → Impact. Different fights.

Given my public service background, the name MadNCrazy sounded unusual. However, what really stood out is the resilience and rare drive for outcomes, they have shown to bring alive Unite2Ignite: A Fire Safe India. Over eight years they have mobilized all key stakeholders to now set the stage for a campaign to make every Indian fire safety aware and alert.

Shri Vivek Srivastava

IPS (Former DG of Fire Services, Civil Defence & Home Guard)

We have known MadNCrazy even before their official inception. In my view, they are more problem solvers than a typical agency. Every time we at SVKM have presented them with a challenge, be it a film shoot in rural hinterlands, or delivering a website in days or developing our school brands, they have taken it on with passion and more importantly exceeded expectations.

Shri Bhupesh R Patel

Joint President, SVKM

Fire safety is not a sector where you need to communicate reliability more than anything else. Customers trust you with lives. MadNCrazy understood that immediately. Before touching the design, they spent time understanding our work and our history. The brand redesign they did felt really heartfelt and helped us look contemporary while staying familiar and trustworthy to the people who matter most.

Udit Agarwal

Director, Brijbasi

Our association with MadNCrazy goes back many years. For me the difference they bring to the table is their ability to think deeply about brand and creative design, and then express that across logos, brochures, social media, websites etc. They bring clarity and meaning to what we want to communicate, and you can see that across all platforms and even our latest annual report.

Girija Mohan

Director, Schools, SVKM

MadNCrazy thinks before they act. That matters to us. Over the years, they have supported our annual events, including our 20-year milestone, with care and clarity. They took time to understand what the occasion meant to our people. Even the gift for colleagues completing 20 years reflected thought, respect, and purpose, not just design.

Cap MP Bhasin

MD, MSC Crewing Services India
Our customers, our pride.
Their customers, our holy grail.

If you need someone to nod at your brief
– skip through

If you need someone to tear it apart
– find the real problem –
and make things work –
you’re at the right place

  • We don’t jump to solutions before understanding the problem
  • Ideas are built to survive execution, not just impress
  • Consistency is delivered, not hoped for
  • Pressure sharpens the work, it doesn’t dilute it
  • Ownership doesn’t shift when things get hard
MadNCrazy is led by people who stay with the work until it speaks for itself.

The MadNCrazy Bunch

Gautam Nagrath

Founder & MD

Sooraj Keswani

CEO

Rishika Nagrath

Director, Finance

Sanglap Banerjee

Head-Strategy & Growth
Start The Chaos Start The Chaos

START THE CHAOS START THE CHAOS START THE CHAOS START THE CHAOS START THE CHAOS

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Office

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